Privacy Policy & Your Rights

Price and Riley Ltd ("we," "us," "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website www.priceriley.co.uk or engage with our services.

We may collect the following types of personal data:

• Personal Identifiable Information (PII): Name, email address, phone number.
• Technical Data: IP address, browser type, device data, and website usage data.
• Communication Data: Any messages you send us through forms, emails, or live chats.

We use the information we collect in the following ways:

• To provide, maintain, and improve our services.
• To process transactions and fulfill orders.
• To communicate with you, respond to your inquiries, and send promotional or marketing materials (if consented).
• To analyze and improve the functionality and user experience of our website.
• To comply with legal obligations.

We process your personal data under the following legal bases:

• Consent: When you have given us explicit consent to process your data.
• Contractual Necessity: To perform services or fulfill contractual obligations.
• Legitimate Interests: To pursue our legitimate business interests (e.g., improving services and customer communication).
• Legal Obligation: To comply with any legal requirements.

We do not sell your personal data to third parties. However, we may share your data with:

• Service Providers: Third-party companies who help us with our business operations (e.g., payment processors, website hosting).
• Legal Authorities: If required to do so by law, in order to protect our rights, comply with legal processes, or respond to lawful requests.

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law.

We employ appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or destruction.

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

• Access the personal data we hold about you.
• Rectify any inaccurate or incomplete data.
• Erase your data (under certain conditions).
• Object to the processing of your data.
• Request data portability.

If you wish to exercise any of these rights, please contact us at admin@priceriley.co.uk.

We do not transfer your personal data outside of the UK unless necessary for the provision of services, and in such cases, we ensure that appropriate safeguards are in place to protect your data.

We use cookies to improve your experience on our website. Cookies are small files stored on your device that help us remember your preferences and analyze usage. By using our site, you consent to the use of cookies. You can adjust your cookie settings through your browser.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date." Please review this Privacy Policy periodically for any updates.

If you have any questions about this Privacy Policy or our data practices, please contact us at: